Fishing Hard Baits

A Squid Vibe. Yes, it's a world first that catches every species! There has never been a lure that can do what the Squidtrex does. Whether it's 2ft...

Suspending X-Rap Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand sa...

Suspending X-Rap Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand sa...

Life-like scale detail, plus a massive deep diving lip creating diving depths to 30 feet.

X-Rap Magnums run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to h...

The Chug Norris is the undisputed king of the waves when it comes to poppers. Designed to be the ultimate popper, the Chug Norris represents maximu...

The DTX Minnow range represents the pinnacle of offshore hardbait trolling lures, featuring the Patented Autotune system. Developed over years of R...

The Madscad is a twichbait that can be used on nearly every species for casting and trolling.  The Madscad is by far the most versatile lure in the...

The Shikari Inshore is a long-casting, shallow diving, slow floating jerkbait with a tungsten weight transfer system. The internal weight slides ba...

The unique shape and original design of the Ridgeback creates an exciting new jig action. It can be worked as a slow pitch jig with the flick of a ...

The Streaker Jig is a high pitch jig designed to be worked faster. It is perfect for Yellowfin, Bluefin, Amberjack and a variety of other species. ...

6" Daiwa SP Sinking Minnow

6" Daiwa SP Sinking Minnow - Bullet

The DTX MINNOW 5” is a revolution in trolling minnows, featuring Patented Nomad Autotune™, Gorilla Through Wire and Hydrospeed advanced design tech...

The DTX MINNOW 5-1/2" is a revolution in trolling minnows, featuring Patented Nomad Autotune™, Gorilla Through Wire and Hydrospeed advanced design ...

6" Daiwa SP Floating Minnow