Fishing Lures & Baits

NLBN 4X Tuna Super-Duty Jig Heads made to tackle Bluefin Tuna, Cobia, Grouper, Tarpon, Striped Bass and Redfish. 

Tide Rite R450 Blackfish (Tautog) Rig Item #: TRTR450

Tide Rite R853 Bluefish Rig - "Bunker Rig" Item #: TRTR853

Tide Rite Flounder Rig Item

R157 Flounder Rig Item #: TRTR157

Tide Rite R255 Kingfish Rig

R257 Kingfish Rig Item #: TRTR257RY

R258 Kingfish Rig

Tide Rite R465 Sea Bass Rig

Tide Rite R466 Sea Bass Rig

5 Pack  

2 Pack  

5" 3 Pack with 5/0 Hook 7" 2 Pack with 10/0 Hook

  Deadly Tackle Tautog/Blackfish Sheepshead One-Drop 4/0 Hook setup.

Deadly Tackle Fluke/Flounder/Seabass Hi-Lo Rig with 5/0 Hook

Suspending X-Rap Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand sa...

Suspending X-Rap Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand sa...

Life-like scale detail, plus a massive deep diving lip creating diving depths to 30 feet.

Designed with special jig hook to keep fish pinned to the hook better than standard J-hook. Side ribbing moves more water that fish can feel. Repla...

Designed with special jig hook to keep fish pinned to the hook better than standard J-hook. Side ribbing moves more water that fish can feel. Repla...

Designed with special jig hook to keep fish pinned to the hook better than standard J-hook. Side ribbing moves more water that fish can feel. Repla...

X-Rap Magnums run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to h...

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly...

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly...

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly...

The Chug Norris is the undisputed king of the waves when it comes to poppers. Designed to be the ultimate popper, the Chug Norris represents maximu...

The DTX Minnow range represents the pinnacle of offshore hardbait trolling lures, featuring the Patented Autotune system. Developed over years of R...

The Madscad is a twichbait that can be used on nearly every species for casting and trolling.  The Madscad is by far the most versatile lure in the...

The Shikari Inshore is a long-casting, shallow diving, slow floating jerkbait with a tungsten weight transfer system. The internal weight slides ba...

A Squid Vibe. Yes, it's a world first that catches every species! There has never been a lure that can do what the Squidtrex does. Whether it's 2ft...

The unique shape and original design of the Ridgeback creates an exciting new jig action. It can be worked as a slow pitch jig with the flick of a ...

The Streaker Jig is a high pitch jig designed to be worked faster. It is perfect for Yellowfin, Bluefin, Amberjack and a variety of other species. ...

Features a unique balance that produces a wild action without line twist. It's aerodynamic design makes it the master caster. Machined from solid b...

Features a unique balance that produces a wild action without line twist. It's aerodynamic design makes it the master caster. Machined from solid b...

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolin...

Time and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbr...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle n...

S&S Bucktails Rock Hopper Bucktail Jigs take the classic concept of the bucktail jig and elevates it for hard use. From the start, this jig use...

With the traditional "hot lips" styled head that Northeast surfcasters have come to love, the S&S Bucktails Smiling Bill Bucktail Jigs take the...

6" Daiwa SP Sinking Minnow - Bullet