Fishing Lures & Baits

The DTX Minnow range represents the pinnacle of offshore hardbait trolling lures, featuring the Patented Autotune system. Developed over years of R...

The Madscad is a twichbait that can be used on nearly every species for casting and trolling.  The Madscad is by far the most versatile lure in the...

The Shikari Inshore is a long-casting, shallow diving, slow floating jerkbait with a tungsten weight transfer system. The internal weight slides ba...

A Squid Vibe. Yes, it's a world first that catches every species! There has never been a lure that can do what the Squidtrex does. Whether it's 2ft...

The unique shape and original design of the Ridgeback creates an exciting new jig action. It can be worked as a slow pitch jig with the flick of a ...

The Streaker Jig is a high pitch jig designed to be worked faster. It is perfect for Yellowfin, Bluefin, Amberjack and a variety of other species. ...

Features a unique balance that produces a wild action without line twist. It's aerodynamic design makes it the master caster. Machined from solid b...

Features a unique balance that produces a wild action without line twist. It's aerodynamic design makes it the master caster. Machined from solid b...

The KVD Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King. Chief among its features are a sealed nose, which mi...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle n...

3 Pack The NLBN 3.75" paddle tail is designed to be one of the most versatile big-game saltwater swimbaits you can find @ 1.06 ounces.  Most swimba...

The DTX MINNOW 5” is a revolution in trolling minnows, featuring Patented Nomad Autotune™, Gorilla Through Wire and Hydrospeed advanced design tech...

The DTX MINNOW 5-1/2" is a revolution in trolling minnows, featuring Patented Nomad Autotune™, Gorilla Through Wire and Hydrospeed advanced design ...